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Eye tracking data for website design of Ecotourism related SMEs
The data set includes Time from First Fixation to Click and Click Count data from particpants who viewed a beta-version website that promotes ecotourism in Greece. A Tobii Nano eye tracker was used for the data collection.
Eye tracking data files about fixation duration, fixation count, and pupil dilation. Generation method: Tobii Nano Eye Tracker. Sample: Males and females from Greece, aged 21 to 43 years old. Stimuli: A beta version website that promotes SMEs around ecotourism and sustainable tourism (e.g Four Keys hotels, Vineyards, Sailing etc).

Project funding : Hellenic Foundation for Research and Innovation
0062

Project Name :Enhancing user interactivity of tourism SMEs’ websites as a means to successfully promote ecotourism’

Project start and end dates February 2020 - February 2022


Institutions
Aristotle University of Thessaloniki
Please cite:
Yfantidou, Ioanna (2024), “Eye tracking data for website design of Ecotourism related SMEs”, Mendeley Data, V1, doi: 10.17632/jywyhjgm3z.1
CC BY 4.0 licence description
The files associated with this dataset are licensed under a Creative Commons Attribution 4.0 International licence.

Contact details 
i.yfantidou@ljmu.ac.uk 


2024