README file About the data set Qualitative data used to develop II’M SAFE intervention, Catharine Montgomery, ORCID: https://orcid.org/0000-0003-2805-5807. Anna Powell ORCID: https://orcid.org/0000-0002-4879-4124. Claire Adshead, ORCID: https://orcid.org/0000-0003-0889-0020. Rights holder(s) for the dataset. LJMU hold the data. Year of publication. 2025. Description To understand influenza vaccine hesitance in ethnically minoritised communities in Liverpool from multistakeholder perspectives, semi-structured interviews and focus groups were conducted with members of the public (n?=?55), community engagement workers (n?=?14), primary healthcare staff (n?=?20), and policy professionals (n?=?10). Data were analysed thematically. Six themes were identified. Beliefs about vaccine safety, necessity, and efficacy often arose from misinformation, misunderstanding, or negative experience. Trust in vaccine information depended on source familiarity, credibility, and perceived intentions, while trust in the healthcare system had decreased due to cultural and COVID-19 concerns. Accessibility of accurate vaccine information was poor, due to language and literacy barriers. Community opinions/experience shaped perceptions, while community organisations were trusted but needed resources/stability. Healthcare staff described low morale, time/resource constraints, and uncertainty in addressing cultural concerns. Ultimately, Alliance indicated a desire for better integration between healthcare and communities, particularly for developing/distributing accurate, culturally relevant, and accessible information. To address influenza vaccine hesitance, stakeholders should collaborate to improve access to reliable information (to support development of pro-vaccine beliefs) via tailored communication and culturally informed training for healthcare staff; aim to increase trust by, for example, ensuring access to familiar staff and employing community members; and foster alliance via long-term support of community organisations through funding, accurate information, and training. Data collection: Qualitative semi-structures interviews with public, policy maker and health care provider participants. Powell A, Van Hout MC, Connors D, Montgomery C (2025) A thematic analysis of flu vaccine hesitance in ethnically minoritised communities in Liverpool. https://doi.org/10.24377/LJMU.d.00000272 Journal : PLoS One 20(11): e0333602. https://doi.org/10.1371/journal.pone.0333602 Contact details c.a.montgomery@ljmu.ac.uk Terms of use Data is not shared open-access publicly as the Institutional Ethics Research Committee (LJMUREC) approved the study on the basis that anonymised transcripts will be deposited on a restricted basis on the LJMU open access data repository. Therefore, anonymised transcripts will be available upon reasonable request to the PI for researchers who meet the criteria for access to this data (e.g. academic or health care researchers working in this field). To gain access : Please contact researchonline@ljmu.ac.uk to gain access to this dataset. Please provide the following details: 1. What is your full name and institutional affiliation? 2. What is your email address and contact information? 3. What is your role or position (e.g., student, researcher, faculty, industry professional)? 4. What is the purpose of your request to access this dataset? 5. How do you intend to use the data (e.g., for research, teaching, validation, etc.)? 6. Please provide a brief description of your project or research topic. 7. Will the data be used for commercial purposes? (Yes/No) 8. Will the data be shared with anyone else? If yes, please specify. 9. Do you agree to acknowledge the dataset and cite its DOI in any publications using it? (Yes/No) Project and funding information A thematic analysis of flu vaccine hesitance in ethnically minoritised communities in Liverpool * The project start and end dates. April 2023 – July 2025 * Funding organisation name, include the grant number, if applicable. This study was funded by The Pandemic Institute, through partnership with CSL Seqirus UK Limited [TPI-SEQ3-CM]. Contents P = participant. Number = participant number (sometimes multiple in same file if data generated from focus group). Policy = participant was a policy professional. Public = participant was a member of the public. Community = participant is a volunteer working in a community organisation. Primary = participant is a primary health care worker. Methods See published article. 2025