Eye tracking data of white individuals' movements when looking at bowel cancer promotion messages

Yfantidou, Ioanna ORCID: https://orcid.org/0000-0003-3200-2185, Palace, marek, Santos Barea, carlos, von Wagner, Christian, Srivastava, Meghna and Smith, Jazzine (2024) Eye tracking data of white individuals' movements when looking at bowel cancer promotion messages. [Data Collection]

Abstract

While promotional visual imagery can significantly increase CRC screening, the specific impact of messages and imagery among ethnic minorities and individuals from socioeconomically deprived communities needs further exploration. This study informed the development of optimized bowel cancer screening promotion images tailored at the wider audience, South Asian community in the UK, in which screening uptake is only 33% and in India where both awareness and organized screening programs from colorectal cancer is scarce. The research aims to bridge the gap between existing visual health communication methods and their effectiveness among diverse populations, ultimately working to reduce screening disparities and improve early detection rates.

Additional Information:	Depositing user's licence comment:
Creators:	Yfantidou, Ioanna, Palace, marek, Santos Barea, carlos, von Wagner, Christian, Srivastava, Meghna and Smith, Jazzine
ORCID:	https://orcid.org/0000-0003-3200-2185UNSPECIFIEDUNSPECIFIEDUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords:	health marketing; bowel cancer; marketing; eye tracking; 3506 Marketing; 52 Psychology
DOI:	https://doi.org/10.17632/3pwm9yvygs.1
Division:	Liverpool Business School
Field of Research:	Commerce, management, tourism and services > Marketing Psychology
Date Deposited:	25 Nov 2024 15:19
Last Modified:	27 Nov 2024 11:55
URI:	https://opendata.ljmu.ac.uk/id/eprint/199
Data collection method:	RealEye platfrom
Grant number:	EDDPMA-May23/100035
Geographic coverage:	UK
Resource language:	English
Metadata language:	English
Collection period:	From To 9 May 2024 9 July 2024