Eye tracking data of South East Asian individuals' movements when looking at bowel cancer promotion messages

Yfantidou, Ioanna ORCID: https://orcid.org/0000-0003-3200-2185, Palace, marek, Srivastava, meghna, Santos Barea, carlos and Von Wagner, Christian (2024) Eye tracking data of South East Asian individuals' movements when looking at bowel cancer promotion messages. [Data Collection]

Abstract

While promotional visual imagery can significantly increase CRC screening, the specific impact of messages and imagery among ethnic minorities and individuals from socioeconomically deprived communities needs further exploration. This study informed the development of optimized bowel cancer screening promotion images tailored at the wider audience, South Asian community in the UK, in which screening uptake is only 33% and in India where both awareness and organized screening programs from colorectal cancer is scarce. The research aims to bridge the gap between existing visual health communication methods and their effectiveness among diverse populations, ultimately working to reduce screening disparities and improve early detection rates.

Additional Information:	Depositing user's licence comment:
Creators:	Yfantidou, Ioanna, Palace, marek, Srivastava, meghna, Santos Barea, carlos and Von Wagner, Christian
ORCID:	https://orcid.org/0000-0003-3200-2185UNSPECIFIEDUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords:	eye tracking; bowel cancer; marketing; advertising; health marketing; 3506 Marketing
DOI:	https://doi.org/10.17632/rm6vv3xwj9.1
Division:	Liverpool Business School
Field of Research:	Commerce, management, tourism and services > Marketing
Date Deposited:	25 Nov 2024 13:59
Last Modified:	27 Nov 2024 14:18
URI:	https://opendata.ljmu.ac.uk/id/eprint/200
Data collection method:	eye tracking
Grant number:	EDDPMA-May23/100035
Resource language:	English
Metadata language:	English
Collection period:	From To 1 April 2024 16 July 2024